Climate change has a worldwide impact, and organisations have the greatest responsibility to make a difference through sustainable development as they have the resources, knowledge and reach. Sustainable supply chain in organisations is the need of the hour for holistic development as supply chain involves host of activities including resource conversion and information sharing to add value to end customer. Sustainable supply chain as a concept has evolved due to customer needs/demands as one of the driving forces. Customer engagement needs inclusion in organisations and is relatively undervalued as a tool to drive continuous improvement in supply chains.

This white paper( summary slide), through our research findings, talks about Customer Delight as a concept in travel industry.

Our endeavour is to showcase how organisations especially travel aggregators could use consumer research as a tool to transform their business outcomes.